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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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News
New Filings Suggest Sony Proactively Shared Internal WPP Rebate Probe in Whistleblower Case
3+ day, 19+ hour ago (228+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. A batch of new court documents filed Thursday morning in the ongoing wrongful…...
Why Agency Leaders Are Craving Community ft. Jessica Henrichs, Ross Martin & Chioma Aduba
3+ day, 21+ hour ago (305+ words) What do agency leaders need right now? According to Ross Martin, maybe “a sanity check and a lobotomy.” Funny, yes. Also not entirely wrong. In this special episode of Marketing Vanguard, host Jenny Rooney spotlights the launch of ADWEEK’s Agencies…...
Is The Trade Desk Running Out of Room to Turn Around?
3+ day, 23+ hour ago (719+ words) Welcome back to AI, Tech & Money. This is Trishla Ostwal, ADWEEK’s AI reporter, filling in for Kendra Barnett while she’s off in Istanbul. I’m in New York, where summer is finally losing its grip on the city. I am also…...
Apple's First Foldable iPhone Could Reshape the Creative Canvas for Brands
4+ day, 1+ hour ago (208+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Apple’s first foldable iPhone has the potential to change digital ad creative as…...
Amazon and OpenAI Team Up to Target ChatGPT’s US Users
4+ day, 4+ hour ago (221+ words) Amazon Ads and OpenAI have entered into a partnership to sell ads within ChatGPT. Advertisers can target OpenAI’s users through Amazon Ads’ demand-side platform as a way to extend their existing Amazon campaigns. The partnership is currently in pilot with…...
DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex
4+ day, 7+ hour ago (472+ words) Last year, the digital ad buying platform DeepIntent sold a majority stake to private equity firm Vitruvian Partners, and vowed to use the $637 million in capital it received to integrate generative AI tools into its stack. The company just realized…...
Publishers Are Spending Hundreds of Millions a Month Buying Traffic
4+ day, 18+ hour ago (1461+ words) Media companies are spending hundreds of millions of dollars every month to buy the search traffic they used to get for free, according to Similarweb data shared with ADWEEK, as organic referrals continue to erode amid a broader shift toward…...
Turn Shared Data Into a Growth Engine
5+ day, 10+ min ago (87+ words) Acquisition costs keep climbing, and churn keeps eating into growth. Generic targeting doesn’t help. It wastes budget on shoppers who were never likely to convert or stick around in the first place. This session is designed for acquisition, growth, and…...
Andrew Robertson to Lead Omnicom Advertising as Troy Ruhanen Retires
5+ day, 51+ min ago (144+ words) Omnicom Advertising president and CEO Troy Ruhanen is retiring after more than 20 years with the holding company, according to an internal memo obtained by ADWEEK. Andrew Robertson, the current chairman of BBDO—who began with the agency in 1995—has been…...
2026 NFL Ad Tracker: A Running List of the Best Early Season Ads
5+ day, 2+ hour ago (224+ words) ADWEEK House: Advertising HQ brings the people shaping advertising, commerce, and media together for four days of unscripted conversations and after-hours connections. Meet us in Midtown, Oct. 5–8. Are you ready for some football? Because advertisers certainly are. The NFL once…...